Home of the Little Black Box

Diamond Jewelry, Bridal Jewelry, In-Store Repairs

For more than 30 years, the family-owned and operated Lollar’s Jewelry has been Longview’s go-to source for top-quality jewelry and jewelry services. From the moment you walk in, our highly experienced and professional staff will help you browse one of the best selections of jewelry in the area to find the perfect piece or assist you in any service you may need. From finding a beautiful diamond for your bride-to-be to a simple in-store repair, you can be certain that Lollar’s will help you at a competitive price and with unmatched customer care.


Call us today and let our more than 30 years of jewelry experience go to work for you!

(903) 295-8677


Jewelry We Offer:

  • Bridal Jewelry
  • Diamond Jewelry
  • Just for Him
  • Color Fashion
  • Chamilia
  • Kameleon
  • Cody Lollar

Services We Offer:

  • In-Store Jewelry Repairs
  • Custom Design
  • Watch Repair
  • Eyeglass Repair
  • Pearl Restringing
  • Appraisals
  • Watch Batteries


Why Choose Us:

  • More than 30 Years of Jewelry Experience
  • Experienced and Professional
  • High-Quality Repairs
  • Family-Owned and Operated
  • Unbeatable Customer Service